Google, In The Pocket and Ingenico challenge you to design the best shopper experience and increase conversion in the Payment Moment of Truth by using the latest technologies, both online and in-store. 

Businesses invest a lot of time and effort in attracting shoppers and converting them into paying customers. Payments take place in the narrowest part of the sales funnel and every small optimization in this part directly leads to a revenue uplift for the merchant.

Register for The Future of Shopping Hackathon

Register your team (max. 5 members) for The Future of Shopping Hackathon on October 14th at In The Pocket, in Ghent. 


Use your coding and design skills to take the checkout process to the next level or create visionary concepts of integrating payments with new technologies such as AR/VR, IoT, Beacons, Social Commerce etc. To help you get started fast, you can leverage Ingenico’s payment APIs and Google’s advertisement and mobile solutions.

The assets

Hackathons are the best occasions to discover and learn new technologies. We provide on-site support for Google Cloud and Ingenico’s Payment technology. Not only can you play with the next generation of Payment terminals, we also have VR and IoT toolkits at your disposal to build the future of shopping.

All work no play makes
Jack a dull boy

A relaxed mind is a productive mind, so be prepared for some energizing activities! From e-karting to keep the energy flowing, yoga sessions to start the day with a fresh mind to barista workshops that will keep you awake at night.


The 3 finalists get the chance to pitch their work On October 24th to Belgian largest retailers at Google.

The winning team will visit the thriving tech hub Amsterdam, in May 2018. The trip, worth €4.000 includes free tickets to Europe's leading tech festival The Next Web, a visit to the VR Room, transport and top-notch accommodation.

The second and third team will be rewarded with gift vouchers worth €375 and €700.

Join our Slack channel

Join our Future of Shopping Slack channel to stay up to date about the hackathon, communicate with other teams and ask questions to our experts.